P1racenews AI automatic summary:
IndyCar entering new media partner negotiations
With the conclusion of the 2023 NTT IndyCar Series season at Laguna Seca, the final year of the broadcast and streaming deal between NBC and Penske Entertainment begins. The current contract runs until 2024, and the series is seeing increased interest from potential broadcasters due to its positive and improving metrics. The proliferation of streaming platforms has been a significant development since IndyCar’s last network contract negotiation. The goal for the next agreement is to improve television income while expanding linear and streaming audiences. There are now more players interested in acquiring sporting rights, including established streamers and networks like The CW.
Source: Racer.com
